Making sense of cannabis data layers and software

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  • Enhancing Cannabis Digital User Experience Through Strategic UI Design: A Data-Driven Approach

    Enhancing Cannabis Digital User Experience Thro...

    In the digital age where the average person interacts with their smartphone over 2,600 times a day, designing an intuitive user interface (UI) is more crucial than ever. The success...

    Enhancing Cannabis Digital User Experience Thro...

    In the digital age where the average person interacts with their smartphone over 2,600 times a day, designing an intuitive user interface (UI) is more crucial than ever. The success...

  • Enhancing Dispensary Ecommerce with Generative AI: 5 Transformative Applications

    Enhancing Dispensary Ecommerce with Generative ...

    In the ever-evolving world of cannabis ecommerce, staying ahead of the competition and meeting the demands of discerning consumers is no easy feat. Fortunately, Generative Artificial Intelligence (Generative AI) has...

    Enhancing Dispensary Ecommerce with Generative ...

    In the ever-evolving world of cannabis ecommerce, staying ahead of the competition and meeting the demands of discerning consumers is no easy feat. Fortunately, Generative Artificial Intelligence (Generative AI) has...

  • State Traceability Systems in Legal Cannabis States: A Current Overview

    State Traceability Systems in Legal Cannabis St...

    Legal cannabis has been growing and with it their incredibly rigid and highly regulated state tracking systems. States have recognized the need for robust traceability systems to ensure public safety,...

    State Traceability Systems in Legal Cannabis St...

    Legal cannabis has been growing and with it their incredibly rigid and highly regulated state tracking systems. States have recognized the need for robust traceability systems to ensure public safety,...

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  • 420 Boom or Bust? Three 420 Dispensary Data Questions to Answer to Understand Your 4/20

    420 Boom or Bust? Three 420 Dispensary Data Que...

    The cannabis industry is one of the fastest-evolving markets today, with 420 standing out as a crucial event for cannabis retailers and brands alike. In the aftermath of this significant...

    420 Boom or Bust? Three 420 Dispensary Data Que...

    The cannabis industry is one of the fastest-evolving markets today, with 420 standing out as a crucial event for cannabis retailers and brands alike. In the aftermath of this significant...

  • How Schema Drift is Destroying Cannabis Data Reliability and AI Potential

    How Schema Drift is Destroying Cannabis Data Re...

    Cannabis business leaders rely on data for strategic decisions. But what if that data has become unreliable due to hidden schema drift? Schema changes over time break dependencies, creating cascading...

    How Schema Drift is Destroying Cannabis Data Re...

    Cannabis business leaders rely on data for strategic decisions. But what if that data has become unreliable due to hidden schema drift? Schema changes over time break dependencies, creating cascading...

  • Understanding Your Dispensary Business Through Your Cannabis Data; POS Data, CRM Data, and More

    Understanding Your Dispensary Business Through ...

    Understanding Your Cannabis Business Through Data Importance of Data Data is crucial in understanding the inner workings of your cannabis business. Data identifies business strengths and weaknesses. Provides insights for...

    Understanding Your Dispensary Business Through ...

    Understanding Your Cannabis Business Through Data Importance of Data Data is crucial in understanding the inner workings of your cannabis business. Data identifies business strengths and weaknesses. Provides insights for...

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Who Am I? Why Should You Listen to Me?

My name is Joe Khoury, and I am going on my eleventh year in the legal cannabis industry. I cofounded iRolle, a cannabis packaging company offering integrated digital solutions. This business was acquired by MariMed Inc in 2018.

I have been with MariMed Inc since its earliest days with ten people and were a cannabis advisory business, not a nationally recognized profitable Multi State Operator (MSO). For the last five years, I have headed all software and data strategies as we have scaled from an advisory business to a powerhouse vertically integrated multi state operator.

I am an enterprise cannabis data, ops and tech strategist. Experience in developing full vertical software solutions and technology stacks that have processed $350MM+ in retail transactions with 1.5BN+ cannabis plants harvested.

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  • What is this?

    "How To Cannabis Data" is a platform aimed at educating and improving the overall understanding of cannabis data layers, practices, and methodologies to enable anyone to understand the cannabis data layers with the hopes of improving them or preparing to enter the cannabis industry.

  • Much of data is not sexy

    The benefits of effective data management, systems, are sexy, but the path to achieving them is in deep understanding of the processes you hope to model through data and defining in much detail what the data points represent, their connections, etc. So, we are here to help document the means of defining insightful and accurate cannabis data systems and processes.